Foundation

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Foundation

Welcome

Goals

  • Financial goals play an intricate and critical role in enhancing and taking control of other goals such as family, fitness, faith, etc.
  • It is important to set realistic goals.
  • Always remember that you get out of this exactly what you put into it. Your daily actions will determine your success!​​​
  • Use the custom calculator above to help break down in detail what it will take to reach your goals.


Plan Of Attack

YOU WILL GO THROUGH THIS ENTIRE PROCESS TWICE.​​​


​​First time is a step by step learning process where you will acquire a complete skillset:


  1. Survey the land.
  2. Begin building your digital assets.
  3. Optimize assets.
  4. Generate leads.
  5. Create mutually beneficial arrangement.


Second time you will learn to scale, improve and speed up the entire process and fine tune your skillset:



  1. Survey the land.
  2. Quick build.
  3. "Go fast and look sexy" strategy
  4. Generate leads.
  5. Create mutually beneficial arrangement.
  6. Begin building your digital assets.
  7. Optimize your digital assets.



Cogs In The Wheel

The simple goal throughout the training is to generate web traffic (get better visibility) so you can generate leads (get phone calls) for your project and your client.

​There's a few ways to accomplish this:


  • Build your own web properties (Rank 'n Rent model*).
  • Build out customer properties (SEO model).
  • Consult businesses (Consulting model).


* We're not in the business of renting out websites, we're in the business of renting out results (leads).

You must learn EVERY COG (skillset) which includes the following:



  1. Correct site build out
  2. Correct content build out
  3. GMB – Google Local
  4. Social properties (e.g. Facebook)
  5. Video / YouTube
  6. Citations
  7. Backlinks​
  8. Adwords (paid traffic)


Monetization

  • This is NOT a hobby. This is a real business (make sure you register it with you state). You will become an expert in web leads, traffic, and phone calls.
  • There are several ways to generate income using your new skillset for your own business or a client:​​​

​

  1. COMMISSION
    •   Lowest risk for business owner
    •   Not the most secure for you, difficult to track
    ​•  You must have trust with business owner

  2. PAY PER LEAD / PAY PER CALL
    •  Very little risk for business owner
    •  Can be for your own web properties or a client's
    ​
  3. FLAT FEE
    •   Largest risk for business owner
    •  Predictable monthly income for you
    ​•  Can be for lead generation or SEO services​​


​4.   HYBRID
     •  A combination of any of the following:
          ​commission, pay per lead, or flat fee​

5.   ARBITRAGE
      •  You become the business owner
     •  Grunt work, less time freedom
       
6.   CONSULTING
     •  Teaching and educating a company
     •  Not residual (but usually lucrative)